We’re in unprecedented times, aren’t we? You may be thinking – times are tough! People don’t have jobs and are financially strapped. It would be unethical to sell now.
I know, I often feel this way as well. As a matter of fact, when the lockdown started, one of my main clients halted all digital activities. It took me by surprise how quickly it happened. I was not prepared for this. I felt lost. How would I navigate through these uncertain times with tact and integrity?
I took a moment to breathe and thought carefully about my next step. I reviewed the content my client had planned for the next month. It was actually content that would help their customers, and in so many ways, navigate the realities of our situation. However, this was still a delicate matter. I didn’t want to sound desperate or sleazy. So I carefully crafted my recommendations, reviewed them, and sent them out. I waited with nervous anticipation and it was several days before my client replied. In the meantime, like everybody else on the planet, I explored how to move forward with my business to survive and thrive in these extraordinary times.
Here's how I approached my clients
- I reminded my client that many of their customers are probably at a loss of what to do now and of the value they would be providing to their customers. Sending out articles would reinforce the trust they have established with their customers and the feeling that they are being taken care of.
- Helping customers with tips that help them solve a problem also builds your authority and positions you as a guide so that they think of you for future services and/or referrals.
- From a pure consciousness perspective, I asked my client if they would be doing their customers a disservice by not sending them these tips? Would their customers potentially suffer a setback as a result of not following the advice they had planned on sending.
- I also reminded them of the importance of sharing and staying top-of-mind because if they don’t share the advice, you can be guaranteed that a competitor will and that their blog posts would be showing up to their customers rather than their own.
- And finally, I suggested that they should implement my recommendations themselves regardless of whether they used my services or not.
Several days later, to my delight, my clients accepted my suggestions and we moved forward with a very engaging month.
3 Questions I ask myself before recommending my services to a client
Am I providing value with this recommendation?
I want to ensure I provide value with everything I do for my clients. Am I helping them solve a problem? Am I making it easier for them to reach their goals? Am I helping them feel more empowered? I want my clients to experience success, feel more confident and be inspired to continue on their path to get the results they desire.
Am I doing them a disservice by not letting them know about these suggestions?
This was the real test to the integrity of my suggestions. What would the result be if I did not share my recommendations with them? Loss of engagement with their community and potentially to their competitors? Having their followers feel like they have been abandoned during a time they needed it most? Loss of credibility and authority because they are not showing up as the guide that their community so needs during these uncertain times.
With these thoughts in mind, I knew I needed to share my recommendations otherwise I would feel like I had failed my clients. I wanted to empower them to take action.
Would I make the recommendation without my involvement?
In order to show that I was doing this from a pure point of service to my clients, my final recommendation was that the suggestions should be implemented regardless if I was involved or not. By doing so, I felt like I was acting out of integrity for my client’s success and not for my own personal gain. Even though I hoped that my clients would extend my services, I felt so passionate about keeping my clients engaged with their customers that I knew I had to have the courage to share the suggestions.
Operating from a mindset of service can elevate your brand
Taking initiative on sharing your suggestions takes courage and leadership, which the world needs right now! Actions like these will strengthen your brand and attract more of the people that appreciate values like leadership, integrity and honesty.
Every interaction you have with your followers impacts how you and your brand are perceived. I know you want to be taken seriously, reach more people, and make a difference in people’s lives. Sure, you want to have some light and fun interactions once in a while. For the most part, you are passionate about helping people overcome challenges and experience huge transformations.
By asking these questions before you provide recommendations to your clients, you are showing them that you sincerely care about their success. They can see that you are being intentional about the value you provide to them and that you lead your business with integrity. You are empowering them! Your authenticity will shine through when they feel how strongly you want them to succeed. Who wouldn’t want to work with a brand that leads with integrity and empowerment?
You, my friend, are in a perfect position to elevate your brand by demonstrating how you can be of service during these challenging times.
Imagine this was your best friend going through this difficult time. What advice would you offer to her? People don’t know what they don’t know. How could you enlighten her with one actionable tip, that she wasn’t even aware of was an issue, that would change the trajectory of her life. This is your time to shine so you can help your clients shine.